Generate and develop new ideas.
Bring people together to spark creativity and use a creativity technique to ensure a creative flow among the participants. Accept any ideas; filtering can be done in a later step. Build upon each other’s ideas, even bad ones. Avoid idea killers like early criticism.
- An activity plan.
- A shared problem statement and rules.
- An anything goes mindset: bad ideas also count as a contribution.
Companies use brainstorming techniques like nominal group technique or directed brainstorming.