A SWOT analysis supports decision makers in identifying relevant factors for achieving certain goals.
The project team identifies several Strengths, Weaknesses, Opportunities and Threats related to a project. The results are typically presented in a 2 x 2 matrix. You need to understand the community that a particular organisation is working with; this can be done via public forums, listening campaigns or informational interviews.
- Basic knowledge about the project plans.
- A sense of who the competition is.
- Critical colleagues to review and update your initial SWOT.
A SWOT analysis is typically used as a strategic tool in an early phase of a project, after the outline of the project is developed. The SWOT is often a basis for a go–no go decision.