Identify the stakeholders and ensure that their needs are considered.
Think about the stakeholders who are important to your project and analyse the importance and interests of each stakeholder. Define a strategy for maximising support and buy-in from your project’s most important stakeholders.
- Perseverance in searching for stakeholders (going beyond the obvious), including those with a negative attitude towards your project or ideas.
- Instruments like an organisational chart to detect various stakeholders.
- A good approach to get information for each stakeholder group.
- A tool like a stakeholder map or power interest matrix.
Companies use their stakeholder analysis to gain support from powerful stakeholders and to anticipate their communication strategy.