< Methods




Collect information (mostly quantitative) from a large sample of your target group


Develop a questionnaire and give it to a representative sample of participants, using the right channels. You can use a variety of online tools to analyse the responses.


  • A large and representative group of users.
  • A survey instrument or tool.
  • The ability to phrase questions that are suitable for a survey.
  • Someone to proofread or test your questionnaire.

In practice

Surveys are widely used to get an understanding of a target group’s preferences, habits or wishes. This method is quick and inexpensive, but it can be difficult to obtain reliable results. Getting sufficient responses is often challenging for companies, who may use gifts to persuade people to fill in the survey.

Phase(s) of use

In the following project phase(s) survey can be used:

  • Problem definition
  • Analysis