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SWOT analysis



A SWOT analysis supports decision makers in identifying relevant factors for achieving certain goals.


The project team identifies several Strengths, Weaknesses, Opportunities and Threats related to a project. The results are typically presented in a 2 x 2 matrix. You need to understand the community that a particular organisation is working with; this can be done via public forums, listening campaigns or informational interviews.


  • Basic knowledge about the project plans.
  • A sense of who the competition is.
  • Critical colleagues to review and update your initial SWOT.

In practice

A SWOT analysis is typically used as a strategic tool in an early phase of a project, after the outline of the project is developed. The SWOT is often a basis for a go–no go decision.

Phase(s) of use

In the following project phase(s) swot analysis can be used:

  • Analysis